Apollo vs Outreach
Apollo and Outreach are both sold to outbound sales teams, and the clearest published difference is that Apollo tells you what it costs and Outreach does not. Apollo lists four plans with per-seat figures and a free tier on its pricing page. Outreach publishes four named tiers with no dollar figure anywhere on the page. The second difference is what you bring: Apollo publishes a contact database of its own and sells access to it by credits, while Outreach publishes no contact database and describes itself as working on top of the CRM and data you already have.
Who publishes this page
SAGARIS publishes this page. We sell a sales platform that competes with both of these companies, and you should read this knowing that. Neither vendor paid for placement and neither is a column in the table below. Every fact here was read from the vendor's own live pages on the date given, and where the two companies contradict themselves we quote both statements and leave the contradiction standing rather than picking the more convenient one.
Apollo facts read from apollo.io and Outreach facts read from outreach.ai on September 1, 2026. Apollo's prices were read from the rendered pricing page in a browser, because that page builds its price table with client-side JavaScript and the prices are not present in the HTML the server sends. Both sites returned every page requested; nothing was blocked.
What Apollo and Outreach each publish
| Dimension | Apollo | Outreach |
|---|---|---|
| Published price | Four plans with figures. As of September 1, 2026 the rendered apollo.io/pricing page shows Free at $0, Basic at $49, Professional at $79 and Organization at $119, each per seat per month billed annually. | No dollar figure at all. As of September 1, 2026 outreach.ai/pricing carries zero currency figures in its visible text and zero in the raw HTML including script payloads. The call to action is Request pricing, which appears 17 times. |
| Named plans | Free, Basic, Professional, Organization, plus a Custom plan handled by sales. | Amplify Essentials, Amplify Core, Amplify Plus and Amplify Pro. |
| Free tier or trial | Both. A permanent Free plan at $0 and a 14-day trial on the paid plans, per apollo.io/pricing read September 1, 2026. | Not published. Free trial, start for free and sign up return zero across the outreach.ai pages we read on September 1, 2026. The navigation offers Sign in, Get a demo and Pricing. |
| Pricing model | Per seat plus credits. Credit costs are published: an email is 1 credit, a phone number is 8, and the US dialer is 2 credits per minute, per apollo.io/pricing read September 1, 2026. | Per seat plus consumption. Outreach describes a combination of seat-based pricing and consumption-based pricing powered by AI credits. No credit price and no per-action credit cost is published. |
| Seat minimum | Three seats on Organization only, shown as min 3 seats on apollo.io/pricing read September 1, 2026. Nothing is published for the other plans. | Not published, on the marketing pages or in the terms of service. |
| Contact database | Yes, and it is the product. Apollo publishes 240M+ contacts and 30M+ companies, and a 98% email accuracy rate. | None published. Contact database, prospect database, B2B database and verified emails all return zero across the pages we read. Data Enrichment is named as a package capability with no source, coverage or record count behind it. |
| Dialer | Included in the paid plans and metered by credits. Apollo publishes a Parallel Dialer and an Advanced Dialer add-on at $119 per team per month billed annually, per apollo.io/pricing read September 1, 2026. | Outreach Voice, a separate purchase on top of the platform. Its own page publishes $300 per month per org for a 50-country plan and $40 per additional 1,000 minutes, read from outreach.ai on September 1, 2026. The per-seat dialer prices on that page are published inside images rather than as text. |
| Parallel line count | Not published as a number. The strongest published wording is that Apollo connects reps to the first person who picks up. | No parallel dialer is published. Parallel appears twice on the pricing page, both times inside Multi-Currency Parallel Forecasts, which is a forecasting capability. |
| CRM | Apollo's home page says it replaces your CRM, and Apollo publishes no CRM of its own. Every CRM item on its site is an integration or a sync to Salesforce or HubSpot. | No CRM of its own, and it says so directly: if your organization is using a CRM, Outreach offers bi-directional CRM sync. Its enterprise page positions Outreach as the system of action on top of the CRM. |
| Posture toward your stack | Replaces. Apollo says it replaces your data provider, outreach platform, dialer, enrichment and CRM, and asks why buy five tools when one does it better. | Consolidates, but never says replace. The word does not appear on any Outreach page we read. It says everything your revenue team needs, in one place, while also saying it integrates with your current sales technology stack. |
| Published usage limits | Daily email sends of 250 on the lower plans, record selection limits of 25, 1,000, 2,500 and 10,000 by plan, and per-plan credit grants. | Per tier: 10,000 to 100,000 AI credits, 250,000 to 1,000,000 API calls, 5 to 20 custom objects and 500MB to 1,500MB of knowledge. |
| Integration count | No total published. Named integrations include Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid and LinkedIn. | Two different totals on two pages: over 90 supported integrations on the platform page and over 100 pre-built integrations on the enterprise page. |
One of them publishes a price list, and the difference is not a small one
Apollo publishes what it charges. As of September 1, 2026 the rendered apollo.io/pricing page shows Free at $0, Basic at $49, Professional at $79 and Organization at $119, all per seat per month billed annually, with a monthly toggle, a stated 24 percent annual saving, and the note that prices exclude any applicable taxes. It also publishes the credit costs underneath the plans, so you can work out what an email or a dialed minute actually consumes.
Outreach publishes no price. There is no dollar figure in the visible text of outreach.ai/pricing and none in the raw HTML either, including every script payload, on a page whose positive control returned 50 occurrences of the company's own name. Four tiers are named, Amplify Essentials, Core, Plus and Pro, each with credit allowances and API limits attached, and none with a figure. Request pricing appears 17 times.
That gap matters beyond convenience. When a vendor publishes nothing, third-party sites fill the vacuum with numbers nobody has verified, and those numbers get quoted back with confidence. A prior version of our own research carried a wrong competitor price taken from someone else's blog, which is how we learned to check. If you are evaluating Outreach, the figure you are quoted is the only figure that exists.
One practical caveat on the Apollo side, because it is the reason this page needed a browser at all. Apollo's price table is built client-side, so the prices are not in the page the server sends. Fetch apollo.io/pricing with a script and strip the tags and you get no plan names and no prices. That does not affect a human reader. It does affect anything that reads pages without running JavaScript, which includes some of the tools that will tell you what Apollo costs.
Apollo sells you the data. Outreach expects you to already have it
This is the structural difference, and it survives every other comparison. Apollo publishes a database of 240M+ contacts and 30M+ companies with a 98% email accuracy rate, and its plans are priced in credits you spend against it: 1 credit for an email, 8 for a phone number. You are buying access to records.
Outreach publishes no contact database of its own. Contact database, prospect database, B2B database and verified emails all return zero across the pages we read. What it publishes instead is a posture: the CRM is often an incomplete source of truth, and Outreach becomes the system of action for your sellers on top of it. Its agents are described as drawing on first-party data, engagement history, CRM data, third-party insights from trusted providers and public data, which is a description of inputs rather than an asset.
Outreach does name Data Enrichment as a capability in every package. It publishes no source, no coverage, no record count, and no statement of whether it is first-party or resold. We are not saying there is nothing behind it. We are saying that from published material you cannot tell, and that is a different thing from what Apollo publishes about the same word.
So the honest way to read these two is not cheaper against dearer. If you have no data, Apollo's price includes the thing you are missing and Outreach's does not. If you already own your data and your CRM, you would be paying Apollo for a database you do not need.
Both call themselves consolidation, and only one uses the word replace
Apollo is explicit. Its home page says it replaces your data provider, outreach platform, dialer, enrichment and CRM, and asks why buy five tools when one does it better. That is about as direct as vendor positioning gets.
The interesting part is that Apollo publishes no CRM. Every CRM string on its site is an integration or a sync, to Salesforce or HubSpot, and its own machine-readable summary lists CRM integrations under technology stack rather than listing a CRM among its modules. Both halves of that are quotable from apollo.io, which is why we put it in the table rather than arguing about it: Apollo says it replaces your CRM, and what it publishes is a sync to one.
Outreach never uses the word replace. It returns zero across every Outreach page we read, and so does alongside. What it publishes instead is a consolidation claim without the word: no more stitching together point solutions, everything your revenue team needs in one place, and a customer story about consolidating from five platforms to one. On its own enterprise page it also says it integrates with your current stack and helps you maximise your existing CRM investment. Those two are not contradictory, but they are aimed at different readers.
Neither company publishes a limitation of its own product on any page we read. That is normal for this genre and it is the reason to read the two sites against each other rather than one at a time.
The dialer comparison is the one most likely to be quoted wrongly
Both companies publish a dialer and they are not the same kind of purchase. Apollo includes a dialer in Basic, Professional and Organization and meters it with the same credits as everything else, at 2 credits per minute for the US dialer, with an Advanced Dialer add-on at $119 per team per month billed annually, all read from apollo.io on September 1, 2026.
Outreach Voice is bought on top of the platform. Its own page publishes a $300 per month per org plan covering 50 countries with 10,000 shared minutes, and $40 for each additional block of 1,000 minutes, read from outreach.ai on September 1, 2026. It also publishes two caveats worth knowing before you compare minute costs: minutes are connected time rounded up to the nearest minute, and if a rep bridges an Outreach call to an external phone the minutes count double.
The per-seat Outreach Voice prices are published as images rather than as text. A price that exists only as pixels is one a screen reader does not announce and a text crawler does not index, which is a large part of why quoted Outreach figures vary so much between third-party sites.
On parallel dialing specifically, be careful. Apollo publishes a Parallel Dialer but no line count. Outreach publishes no parallel dialer at all: the only occurrences of parallel on its pricing page are Multi-Currency Parallel Forecasts, which is a forecasting capability and has nothing to do with calling. If you see a page comparing these two on parallel line counts, neither number came from either vendor.
How this page was made
We fetched pages across apollo.io and outreach.ai on September 1, 2026 with a browser user agent, followed redirects explicitly rather than blindly, stripped script, style and noscript blocks, and read what remained. Where a claim of absence is made, a positive control on the same page confirmed the extractor was working: Apollo returned 46 on its pricing page, Outreach 50 on its.
Apollo's pricing page is rendered client-side, so its figures were read from the page in a real browser and cross-checked against Apollo's own /product/dialer copy where the two overlap. We flag this because the dollar-shaped strings in Apollo's server HTML are framework reference tokens, not prices, and treating them as prices is a mistake we could easily have made and published.
Outreach needed no rendering for the price finding, and we checked it both ways on purpose. Zero currency figures in the visible text and zero in the raw HTML is a stronger statement than either measurement alone, and it is what lets this page say there is no published price rather than that we could not find one.
What this comparison does not tell you
- We did not run either product. Everything here was read from two public websites, and none of it describes how either platform behaves once your team is using it.
- Apollo publishes a price list and Outreach does not, so this page cannot tell you which is cheaper in practice. A quoted Outreach figure could land anywhere.
- Apollo serves a different FAQ to a plain fetch than to a browser: the unrendered page says trial plans include 50 credits and the rendered page says 100. We used the rendered page throughout, and we could not establish which is current.
- We could not establish what an Outreach AI credit costs or how many credits an action consumes. Both are described qualitatively and neither is published as a number.
- We could not characterise Outreach's Data Enrichment at all, because no source, coverage or record count is published for it.
- Apollo publishes two different customer counts on the same pricing page, so we quote neither.
- This is a snapshot of two live websites on one day, and both companies edit them. The prices in particular are marked as introductory on Apollo's own page.
Questions buyers ask about these two
- MOST ASKED
No honest answer exists from public information, because only one of them publishes a price. As of September 1, 2026 apollo.io/pricing shows Free at $0, Basic at $49, Professional at $79 and Organization at $119 per seat per month billed annually. On the same date outreach.ai/pricing carried no dollar figure at all, in the visible text or in the raw HTML, and asked you to request pricing instead. Any Outreach figure you have seen came from somewhere other than Outreach.
Most asked No contact database is published. Contact database, prospect database, B2B database and verified emails all return zero across the Outreach pages we read on September 1, 2026. Outreach names Data Enrichment as a capability in each package but publishes no source, coverage or record count for it. Apollo by contrast publishes 240M+ contacts and 30M+ companies and prices access to them in credits.
Apollo publishes a Parallel Dialer, without a line count. Outreach publishes no parallel dialer: on its pricing page the word parallel appears only in Multi-Currency Parallel Forecasts, which is a forecasting capability. Neither company publishes a number of parallel lines, so a comparison that gives you one for either of them did not get it from the vendor.
Apollo yes, Outreach not from what it publishes. Apollo runs a permanent Free plan at $0 and a 14-day trial on its paid plans, and its plans carry Buy now. On the Outreach pages we read on September 1, 2026, free trial, start for free and sign up all returned zero, and the navigation offers Sign in, Get a demo and Pricing.
Apollo publishes no CRM of its own. Its home page says it replaces your data provider, outreach platform, dialer, enrichment and CRM, and every CRM item elsewhere on its site is an integration or a sync to Salesforce or HubSpot. Both statements are on apollo.io, read September 1, 2026. Outreach makes no CRM claim at all and describes bi-directional sync with the CRM you already run.
Because a vendor that publishes nothing leaves a vacuum, and comparison sites fill it. The only prices Outreach publishes are for Outreach Voice, its dialer: $300 per month per org for a 50-country plan and $40 per additional 1,000 minutes, read from outreach.ai on September 1, 2026. Its per-seat dialer prices on that same page are published inside images rather than text, which is a further reason quoted figures drift.
A note from the publisher
We publish this because buyers comparing Apollo and Outreach are usually deciding whether to buy their data and their engagement layer from the same company. SAGARIS sells a platform that includes a dialer, a CRM, an inbox and enrichment on one seat, and we publish our price on our own pricing page for the same reason we think it matters here. If the comparison you actually want is against us, our alternatives pages argue that case properly rather than doing it in the margin of this one.