Apollo vs Outreach, compared by SAGARIS on facts
Apollo and Outreach are both sold to outbound sales teams, and the clearest published difference is that Apollo tells you what it costs and Outreach does not. Apollo lists four plans with per-seat figures and a free tier on its pricing page. Outreach publishes four named tiers with no dollar figure anywhere on the page. The second difference is what you bring: Apollo publishes a contact database of its own and sells access to it by credits, while Outreach publishes no contact database and describes itself as working on top of the CRM and data you already have.
Who publishes this page
SAGARIS publishes this page. We sell a sales platform that competes with both of these companies, and you should read this knowing that. Neither vendor paid for placement and neither is a column in the table below. Every fact here was read from the vendor's own live pages on the date given, and where the two companies contradict themselves we quote both statements and leave the contradiction standing rather than picking the more convenient one.
Updated October 10, 2026. That day we re-read eight outreach.ai pages and the apollo.io home, pricing and dialer pages for every fact here except Apollo's plan prices, trial and seat minimum and the Outreach Voice figures, which were read in a rendered browser on October 5, 2026 and are dated where they appear. Apollo's prices need a browser because its pricing page builds the price table with client-side JavaScript, so the prices are not in the HTML the server sends. The page was first written on September 1, 2026, and where Apollo has changed its wording since then the page says so. Both sites returned every page requested; nothing was blocked.
What Apollo and Outreach each publish
| Dimension | Apollo | Outreach |
|---|---|---|
| Published price | Four plans with figures. As of October 5, 2026 the rendered apollo.io/pricing page shows Free at $0, Basic at $49, Professional at $79 and Organization at $119, each per seat per month billed annually. On monthly billing, checked the same day, Basic reads $65 and Professional reads $99. | No dollar figure at all. As of October 10, 2026 outreach.ai/pricing carries zero currency figures in its visible text and zero in the raw HTML including script payloads. The call to action is Request pricing, which appears 11 times. It appeared 17 times on September 1, 2026. |
| Named plans | Free, Basic, Professional, Organization, plus a Custom plan handled by sales. | Amplify Essentials, Amplify Core, Amplify Plus and Amplify Pro. |
| Free tier or trial | Both. A permanent Free plan at $0 and a 14-day trial on the paid plans, per apollo.io/pricing read October 5, 2026. | Not published. Free trial, start for free and sign up return zero across the eight outreach.ai pages we read on October 10, 2026. The navigation offers Sign in, Get a demo and Pricing. |
| Pricing model | Per seat plus credits. Credit costs are published: an email is 1 credit, a phone number is 8, and the US dialer is 1 credit per 30 seconds, which is the page's own wording, per apollo.io/pricing read October 5, 2026. | Per seat plus consumption. Outreach describes a combination of seat-based pricing and consumption-based pricing powered by AI credits. No credit price and no per-action credit cost is published. |
| Seat minimum | Three seats on Organization only, shown as min 3 seats on apollo.io/pricing read October 5, 2026. Nothing is published for the other plans. | Not published, on the marketing pages or in the terms of service. |
| Contact database | Yes, and it is the product. Apollo's home page, read October 10, 2026, publishes 240M+ contacts and 30M+ accounts. The 98% email accuracy figure the page carried on September 1, 2026 is no longer there. | None published. Contact database, prospect database, B2B database and verified emails all return zero across the eight outreach.ai pages we read on October 10, 2026. Data Enrichment is named as a package capability with no source, coverage or record count behind it. |
| Dialer | Included in the paid plans and metered by credits. Apollo publishes a Parallel Dialer and an Advanced Dialer add-on at $119 per team per month billed annually, per apollo.io/pricing read October 5, 2026. Its dialer page FAQ, read October 10, 2026, says the Power Dialer, Parallel Dialer and International Dialer come through that add-on. | Outreach Voice, a separate purchase on top of the platform. Its own page publishes $300 per month per org for a 50-country plan and $40 per additional 1,000 minutes, read from outreach.ai on October 5, 2026. The per-seat dialer prices on that page are published inside images rather than as text. |
| Parallel line count | Not published as a number. The strongest published wording is that Apollo connects reps to the first person who picks up. | No parallel dialer is published. Re-read on October 10, 2026, parallel appears once on the pricing page, in Parallel Forecasts, which is a forecasting capability. |
| CRM | No CRM of its own is named. Apollo's home page, read October 10, 2026, lists Apollo Data, Workspace, Apollo Anywhere and Builder Studio as its products, and its pricing page lists integrations with Salesforce, HubSpot, Outreach and SalesLoft. On September 1, 2026 the home page said Apollo replaces your CRM; that line is gone. | No CRM of its own, and it says so directly: if your organization is using a CRM, Outreach offers bi-directional CRM sync. Its enterprise page positions Outreach as the system of action on top of the CRM. |
| Posture toward your stack | One system. Apollo's home page, read October 10, 2026, says Manage all your GTM work as one system and Connect Apollo to the tools you already use. On September 1, 2026 the same page said Apollo replaces your data provider, outreach platform, dialer, enrichment and CRM; that wording is gone. | Consolidates, but never says replace. The word is absent from the visible text of the eight Outreach pages we read on October 10, 2026. It says everything your revenue team needs, in one place, while also saying it can integrate with your current sales technology stack. |
| Published usage limits | Daily email sends of 250 on the lower plans, record selection limits of 25, 1,000, 2,500 and 10,000 by plan, and per-plan credit grants. | Per tier: 10,000 to 100,000 AI credits, 250,000 to 1,000,000 API calls, 5 to 20 custom objects and 500MB to 1,500MB of knowledge. |
| Integration count | 200+ integrations on its home page, read October 10, 2026. Its pricing page names Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid and LinkedIn. | Two different totals on two pages: over 90 supported integrations on the platform page and over 100 pre-built integrations on the enterprise page. |
Apollo vs Outreach pros and cons, from each company's own pages
Neither list below is our opinion of a product we have not run. Each point is something the company itself publishes on apollo.io or outreach.ai, with the date we read it, and each con is a published term or limit worth checking before you buy rather than a verdict.
Apollo pros. It prints a price list, with a permanent Free plan at $0 and paid plans from $49 per seat per month billed annually, read in a rendered browser on apollo.io/pricing on October 5, 2026. It sells its own contact data: 240M+ contacts and 30M+ accounts on its home page, read October 10, 2026. Its dialer page, read the same day, lists a parallel dialer, local presence and voicemail drops, and its pricing page names integrations with Salesforce, HubSpot, Outreach and SalesLoft.
Apollo cons. Its pricing FAQ, read October 10, 2026, says Apollo uses credits as the currency for activities throughout the platform, so cost moves with usage, and that every seat on an account is on the same plan, with Apollo recommending the plan that fits your highest-needs users. The same FAQ says monthly billing has a higher effective per-month cost than annual. Its dialer page says the Power, Parallel and International dialers come through a separate Advanced Dialer add-on, and the rendered pricing page on October 5, 2026 showed a three-seat minimum on the Organization plan.
Outreach pros. It is a broad platform: outreach.ai/pricing, read October 10, 2026, spans conversation intelligence, sequencing and engagement, deal and pipeline management and forecasting across four Amplify tiers, each with a stated AI credit allowance. Outreach's enterprise page describes bi-directional CRM sync and over 100 pre-built integrations, and positions Outreach as the system of action on top of the CRM you already run.
Outreach cons. It prints no price: its pricing page asks you to request pricing, and cost combines per-seat access with consumption-based AI credits whose price is not published. None of the eight outreach.ai pages we read on October 10, 2026 offers a free trial or a self-serve sign-up, so an evaluation starts with a demo. It publishes no contact database of its own, so you bring your own prospect data, and its dialer, Outreach Voice, is bought on top of the platform.
One of them publishes a price list, and the difference is not a small one
Apollo publishes what it charges. As of October 5, 2026 the rendered apollo.io/pricing page shows Free at $0, Basic at $49, Professional at $79 and Organization at $119, all per seat per month billed annually, with a stated 24 percent annual saving and the note that prices exclude any applicable taxes. Switch the same page to monthly billing and the paid seats read $65 and $99, checked the same day; the Organization row renders $149 there while simultaneously being labelled Annual Only, which is a contradiction on Apollo's own page, so we do not treat that as its monthly price. It also publishes the credit costs underneath the plans, so you can work out what an email or a dialed minute actually consumes.
Outreach publishes no price. Re-read on October 10, 2026, there is no dollar figure in the visible text of outreach.ai/pricing and none in the raw HTML either, including every script payload, on a page whose positive control returned 52 occurrences of the company's own name. Four tiers are named, Amplify Essentials, Core, Plus and Pro, each with credit allowances and API limits attached, and none with a figure. Request pricing appears 11 times.
That gap matters beyond convenience. When a vendor publishes nothing, third-party sites fill the vacuum with numbers nobody has verified, and those numbers get quoted back with confidence. A prior version of our own research carried a wrong competitor price taken from someone else's blog, which is how we learned to check. If you are evaluating Outreach, the figure you are quoted is the only figure that exists.
One practical caveat on the Apollo side, because it is the reason this page needed a browser at all. Apollo's price table is built client-side, so the prices are not in the page the server sends. Fetch apollo.io/pricing with a script and strip the tags and you get no plan names and no prices. That does not affect a human reader. It does affect anything that reads pages without running JavaScript, which includes some of the tools that will tell you what Apollo costs.
Apollo sells you the data. Outreach expects you to already have it
This is the structural difference, and it survives every other comparison. Apollo's home page, read October 10, 2026, publishes 240M+ contacts and 30M+ accounts, and its plans are priced in credits you spend against them: 1 credit for an email, 8 for a phone number. You are buying access to records.
Outreach publishes no contact database of its own. Contact database, prospect database, B2B database and verified emails all return zero across the eight outreach.ai pages we read on October 10, 2026. What it publishes instead is a posture: the CRM is often an incomplete source of truth, and Outreach becomes the system of action for your sellers on top of it. Its agents are described as drawing on first-party data, engagement history, CRM data, third-party insights from trusted providers and public data, which is a description of inputs rather than an asset.
Outreach does name Data Enrichment as a capability in every package. It publishes no source, no coverage, no record count, and no statement of whether it is first-party or resold. We are not saying there is nothing behind it. We are saying that from published material you cannot tell, and that is a different thing from what Apollo publishes about the same word.
So the honest way to read these two is not cheaper against dearer. If you have no data, Apollo's price includes the thing you are missing and Outreach's does not. If you already own your data and your CRM, you would be paying Apollo for a database you do not need.
Both now describe one system, and neither uses the word replace
Apollo changed its wording between our two readings. On September 1, 2026 its home page said Apollo replaces your data provider, outreach platform, dialer, enrichment and CRM, and asked why buy five tools when one does it better. Re-read on October 10, 2026, neither line is there: the home page says Manage all your GTM work as one system, Connect Apollo to the tools you already use, and 200+ integrations to connect the tools you already use.
Apollo still names no CRM among its products. Its navigation lists Apollo Data, Workspace, Apollo Anywhere and Builder Studio, it describes working from your CRM through Apollo Anywhere, and its pricing page lists integrations with Salesforce and HubSpot. So the earlier tension on its own site, a company saying it replaced your CRM while publishing a sync to one, now reads in favour of the sync.
Outreach still never uses the word replace: it is absent from the visible text of the eight outreach.ai pages we read on October 10, 2026, and so is alongside. What it publishes instead is a consolidation claim without the word: no more stitching together point solutions, everything your revenue team needs in one place, and a customer story about consolidating from five platforms to one. On its own enterprise page it also says it can integrate with your current sales technology stack and helps you maximize your existing CRM investment. Those two are not contradictory, but they are aimed at different readers.
The dialer comparison is the one most likely to be quoted wrongly
Both companies publish a dialer and they are not the same kind of purchase. Apollo includes a dialer in Basic, Professional and Organization and meters it with the same credits as everything else, at 1 credit per 30 seconds for the US dialer, which is the page's own wording, with an Advanced Dialer add-on at $119 per team per month billed annually, all read from apollo.io on October 5, 2026. Its dialer page FAQ, read October 10, 2026, says the Power, Parallel and International dialers come through that add-on.
Outreach Voice is bought on top of the platform. Its own page publishes a $300 per month per org plan covering 50 countries with 10,000 shared minutes, and $40 for each additional block of 1,000 minutes, read from outreach.ai on October 5, 2026. It also publishes two caveats worth knowing before you compare minute costs: minutes are connected time rounded up to the nearest minute, and if a rep bridges an Outreach call to an external phone the minutes count double.
The per-seat Outreach Voice prices are published as images rather than as text. A price that exists only as pixels is one a screen reader does not announce and a text crawler does not index, which is a large part of why quoted Outreach figures vary so much between third-party sites.
On parallel dialing specifically, be careful. Apollo publishes a Parallel Dialer but no line count. Outreach publishes no parallel dialer at all: the only occurrence of parallel on its pricing page, re-read October 10, 2026, is Parallel Forecasts, which is a forecasting capability and has nothing to do with calling. If you see a page comparing these two on parallel line counts, neither number came from either vendor.
How this page was made
On October 10, 2026 we fetched eight outreach.ai pages and the apollo.io home, pricing and dialer pages with a browser user agent, followed redirects, stripped script, style and noscript blocks, and read what remained. Where a claim of absence is made, a positive control on the same page confirmed the extractor was working: Apollo returned 54 on its pricing page, Outreach 52 on its. The page was first written from the same kind of sweep on September 1, 2026.
Apollo's pricing page is rendered client-side, so its figures were read from the page in a real browser and cross-checked against Apollo's own /product/dialer copy where the two overlap. We flag this because the dollar-shaped strings in Apollo's server HTML are framework reference tokens, not prices, and treating them as prices is a mistake we could easily have made and published. That rendered reading is dated October 5, 2026; no browser was available on October 10, 2026, so Apollo's figures were not re-read that day.
Outreach needed no rendering for the price finding, and we checked it both ways on purpose. Zero currency figures in the visible text and zero in the raw HTML is a stronger statement than either measurement alone, and it is what lets this page say there is no published price rather than that we could not find one.
What this comparison does not tell you
- We did not run either product. Everything here was read from two public websites, and none of it describes how either platform behaves once your team is using it.
- Apollo publishes a price list and Outreach does not, so this page cannot tell you which is cheaper in practice. A quoted Outreach figure could land anywhere.
- Apollo serves a different FAQ to a plain fetch than to a browser. On October 10, 2026 the unrendered FAQ named the plans as Free, Basic, Professional and Custom, mentioned a free Starter plan and left the number of trial credits blank, while the rendered price table on October 5, 2026 showed Free, Basic, Professional and Organization. We used the rendered page for every plan and price, and we could not establish which list is current.
- We could not establish what an Outreach AI credit costs or how many credits an action consumes. Both are described qualitatively and neither is published as a number.
- We could not characterise Outreach's Data Enrichment at all, because no source, coverage or record count is published for it.
- On September 1, 2026 Apollo's pricing page stated two different customer counts, so we quote none.
- This is a snapshot of two live websites on one day, and both companies edit them. The prices in particular are marked as introductory on Apollo's own page.
Questions buyers ask about these two
- MOST ASKED
No honest answer exists from public information, because only one of them publishes a price. As of October 5, 2026 apollo.io/pricing shows Free at $0, Basic at $49, Professional at $79 and Organization at $119 per seat per month billed annually. Re-read on October 10, 2026, outreach.ai/pricing carried no dollar figure at all, in the visible text or in the raw HTML, and asked you to request pricing instead. Any Outreach figure you have seen came from somewhere other than Outreach.
No contact database is published. Contact database, prospect database, B2B database and verified emails all return zero across the eight outreach.ai pages we read on October 10, 2026. Outreach names Data Enrichment as a capability in each package but publishes no source, coverage or record count for it. Apollo by contrast publishes 240M+ contacts and 30M+ accounts on its home page and prices access to them in credits.
Apollo publishes a Parallel Dialer, without a line count, and its dialer page says it comes through the Advanced Dialer add-on. Outreach publishes no parallel dialer: on its pricing page, re-read October 10, 2026, the word parallel appears only in Parallel Forecasts, which is a forecasting capability. Neither company publishes a number of parallel lines, so a comparison that gives you one for either of them did not get it from the vendor.
Apollo yes, Outreach not from what it publishes. Apollo runs a permanent Free plan at $0 and a 14-day trial on its paid plans, per apollo.io/pricing read in a browser on October 5, 2026. Across the eight outreach.ai pages we read on October 10, 2026, free trial, start for free and sign up all return zero, and the navigation offers Sign in, Get a demo and Pricing.
Apollo no longer says it does, and it names no CRM among its products. On September 1, 2026 its home page said Apollo replaces your CRM, along with your data provider, outreach platform, dialer and enrichment. Re-read on October 10, 2026, that line is gone; the page says Manage all your GTM work as one system, and the pricing page lists integrations with Salesforce and HubSpot. Outreach makes no CRM claim and describes bi-directional sync with the CRM you already run.
Decide on two things you can check yourself: whether you need the prospect data inside the same subscription, and whether you can evaluate without a sales call. Apollo publishes both a price list and a contact database and lets you start on a free plan. Outreach publishes neither a price nor a database, so evaluating it begins with a demo request. If procurement needs a number before a pilot, only one of them gives you one.
On the sequencing itself, less than you would expect: neither company publishes enough feature detail for an honest side by side, and this page says so rather than inventing one. What is established is the shape around it. Apollo sells the prospect data and the sending in one subscription and publishes a parallel dialer; Outreach sells the sending, publishes no contact database and no parallel dialer.
Because a vendor that publishes nothing leaves a vacuum, and comparison sites fill it. The only prices Outreach publishes are for Outreach Voice, its dialer: $300 per month per org for a 50-country plan and $40 per additional 1,000 minutes, read from outreach.ai on October 5, 2026. Its per-seat dialer prices on that same page are published inside images rather than text, which is a further reason quoted figures drift.
For cold email the difference is what each company tells you. Apollo publishes a database of 240M+ contacts, prices an email at 1 credit, and states a 250 daily send cap on its lower plans. Outreach publishes no contact database, and its stated limits cover AI credits and API calls rather than sending.
A note from the publisher
We publish this because buyers comparing Apollo and Outreach are usually deciding whether to buy their data and their engagement layer from the same company. SAGARIS sells a platform that includes a dialer, a CRM, an inbox and enrichment on one seat, and we publish our price on our own pricing page for the same reason we think it matters here. If the comparison you actually want is against us, our Apollo alternative and Outreach alternative pages argue that case properly rather than doing it in the margin of this one.
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